Gli eventi quali leva di marketing territoriale per la valorizzazione urbana
EDUCATT – Authority for the Right to University Education of Università Cattolica. Milan, 2013.
This book, which is a result of an intense academic activity, aims at highlighting the role cultural heritage and environmental conservation may have in the rebirth of Italian economy through appropriate solid management policies.
The author strongly believes, in fact, that cultural heritage is an asset essential to the economy of our Country, and is therefore to be protected and promoted with dedication.
Therefore the following dissertation seeks to indicates theory and practice of managing territorial excellences systematically and focusing of sustainability to restart the national economy. In fact, considering the fact that Italy is the country with most cultural heritage in the world, let alone the wonderful landscapes, it seems absurd to ignore those resources and not to promote them properly. In particular, as regards the cultural heritage fact, a prestigious source is the list of the world heritage realised by UNESCO (United Nations Educational, Scientific and Cultural Organization), that is the World Heritage list 2002/3 published in 2002.
The last update released during the meeting of the World Heritage Committee in Saint Petersburg on 24 June 2011 presented a list of 942 sites, (745 cultural sites, 188 natural sites and 29 mixed ones) located in 157 Nations.