The Management of Museums
Integrated Strategies and Territory Development
by Alessandra Cuttaia – Giovanni Bozzetti
EDUCATT – Ente per il Diritto allo Studio Universitario dell’Università Cattolica. Milano, 2020
A lively, modern and integrated museum system with local realities represents an exceptional marketing lever, capable of grafting a powerful driving force for economic development for the area. The new role of the Museums must be to transcend the simple physical place and become a real global immersive experience, involving and thrilling the visitor.
This publication aims to offer a new innovative management dynamic of the Italian museum heritage. In this way even more the Italian widespread museum will be able to pass on and express that typical ability that Italians have always had to give rise to masterpieces characterized by style, elegance, beauty and art.