The Management of Museums

Publication The Management of Museums Integrated Strategies and Territory Development by Alessandra Cuttaia - Giovanni Bozzetti EDUCATT – Ente per il Diritto allo Studio Universitario dell’Università Cattolica. Milano, 2020 A lively, modern and integrated museum system with local realities represents an exceptional marketing lever, capable of grafting a powerful driving force for economic development for the area. The new role of the Museums must be to transcend the simple physical place and become a real global immersive experience, involving and thrilling the visitor. This publication aims to offer a new innovative management dynamic of the Italian museum heritage. In [...]

United Arab Emirates: Nothing is impossible

Publication United Arab Emirates: Nothing is impossible Guide to the new center of the world business A book by Giovanni Bozzetti The engine that drives the history and development of the United Arab Emirates is the pursuit of excellence in every and each area, the incessant desire to cross the limits of what man can imagine and therefore achieve. The United Arab Emirates represent an almost unique political, social and cultural reality in the Middle Eastern landscape: a crossroads of people, ideas, technologies and trade. The United Arab Emirates are the new center of world business, many talks about [...]

Gli eventi quali leva di marketing territoriale per la valorizzazione urbana

Publication Gli eventi quali leva di marketing territoriale per la valorizzazione urbana EDUCATT - Authority for the Right to University Education of Università Cattolica. Milan, 2013. This book, which is a result of an intense academic activity, aims at highlighting the role cultural heritage and environmental conservation may have in the rebirth of Italian economy through appropriate solid management policies. The author strongly believes, in fact, that cultural heritage is an asset essential to the economy of our Country, and is therefore to be protected and promoted with dedication. Therefore the following dissertation seeks to indicates theory and practice [...]