Publication
United Arab Emirates: Nothing is impossible
Guide to the new center of the world business
A book by Giovanni Bozzetti
The engine that drives the history and development of the United Arab Emirates is the pursuit of excellence in every and each area, the incessant desire to cross the limits of what man can imagine and therefore achieve.
The United Arab Emirates represent an almost unique political, social and cultural reality in the Middle Eastern landscape: a crossroads of people, ideas, technologies and trade. The United Arab Emirates are the new center of world business, many talks about them, but few really know them.
This book illustrates the UAE through history, the current reality, the dynamics that animate the business and everyday life, allowing the reader to understand every secret, beyond stereotypes and false myths.
A precious vademecum to orientate between local traditions and etiquette, useful for those interested in the UAE for business reasons, and for those who just want to discover this fascinating Country.
The book will be available in bookstores in Italy and online:
