
TOWN COUNCILLOR
During my experience as town councillor with Albertini’s Committee I started a number of initiatives to improve the city significantly and, above all, to spread a shared sense of belonging to Milan. In fact, I launched an intense enterprise aimed at loving even more this wonderful and inspiring city providing the slogan “I LOVE MILAN”.
I tried to use this slogan to provoke greater love and pride towards Milan. This city has undoubtedly got problems and criticalities (such as pollution, traffic, intolerable writings on public walls, lack of green space, etc…), but I think that trying to solve them with determination must not have us forget to promote our city’s excellencies:
- DESIGN
It spreads around the world the image of a city keen on style and on the improvement of the environment we live in; represents a strategic value in a market that rewards identity and appeal to the detriment of standardisation; celebrates its success in two major appointment of international significance (the “Salone del Mobile” and the “Compasso d’Oro”) and thanks to a museum facility entirely devoted to it (the “Triennale”). - FASHION
It represents the second industry in our Country, with its 800.000 operators and a conspicuous surplus in the commercial balance of payments; It is a leading sector of Milanese economy, with regard both to employment and economic income in several sectors (tourism, transport, commerce and services; It creates an important link between Milan and the related sector associations, such as Camera Nazionale della Moda, Associazione Tessile Italiana, Sistema Moda Italia, ANCI, AIMPES, etc; It promotes young people through different schools and events (e.g. “Milano studia la moda”). - EXHIBITION
It is the major European exhibition centre as far as extension is concerned. Its first class size, innovative technological equipment, and Massimiliano Fuksas’ flexible design make it aesthetically captivating and structurally efficient. - AIRPORT AND TRANSPORT
Because of its historical position in the centre of European flows, Milan benefits by an efficient airport network composed of an international hub in Malpensa, a city airport in Linate and the Bergamo-Orio al Serio airport, mainly used by low-cost airlines, tour-operators and charter flights.
The traffic is favoured by orbital roads serving the whole city and from which several motorways link Milan to other cities (A4 to Turin or Venice, A7 to Genoa, A1 to Bologna-Rome, A9 to Como, and A8 to Varese).
An efficient railway network revolving around Stazione Centrale and Cadorna, both depending on Ferrovie Nord, allows commuting and last minutes travels, while caring for environmental impact issues. - UNIVERSITY AND RESEARCH
Universities are reference points for the whole Italian education sector. They represent tradition, thanks to the historical faculties, but they also look into the future and are focused on innovation with the purpose of creating new professions. Milan is also the Italian capital of scientific research, both on a public and a private level, with a significant concentration of research centres and is a leader in patenting - MUSEUMS AND EXHIBITIONS
Milan is one of Europe’s most important exhibition centre, thanks to its space availability (more than five thousand square metres) and to the cultural quality of the events. The museum excellencies, such as the Castello Sforzesco, the Palazzo Reale and the new Museo del Novecento, the Museum of Natural History, the Pinacoteca Ambrosiana, the Pinacoteca di Brera, S. Maria delle Grazie (housing “The Last Supper”), the Palazzo della Triennale, the Contemporary Art Pavilion, the Rotonda della Besana are famous worldwide. - THEATRES
Milano is the world capital of Opera. Some of its theatre companies (for example Teatro alla Scala’s, Piccolo’s and Orchestra Verdi) tour abroad annually. - MUSIC
Aside from it being the headquarters of the Teatro alla Scala, Milan has a lot to offer music-wise: classical, opera, musicals, pop/rock and jazz. The prestigious music schools, like the Conservatorio Giuseppe Verdi and the Accademia Internazionale della Musica, draw the attention of aspiring musicians. Milan also houses the most important national music labels. Theatres are not the only places where to enjoy music: there are a lot of venues which provide the citizens with interesting offers. These include the Assago Forum (from 4,000 to 11,000 seats), the Palasharp (from 4,500 to 6,000), the Piazza del Duomo, the San Siro stadium and the Civic Arena - PUBLISHING AND COMMUNICATION
Milan is also the Italian capital of publishing, contributing to the intellectual growth of the Country. The main national operators and the correspondent for the principal international operators are located in the city. The Corriere della Sera is the most important Italian newspaper, and Milanese are other important newspapers with a strong circulation throughout the national territory. The two most important financial publishing groups can also be found in Milan, as well as the press specialised in fashion, design and tourism. Furthermore, the province of Milan is the headquarters of the most important Italian private television group. Milan is also the most cabled city in Italy. - SPORT
In the city several International events take place, such as the Giro d’Italia, the Stramilano, the Marathon, the Grand Prix IAAF Atletica Leggera, a leg of the Beach Volleyball World Tour and the Formula 1 Italian Grand Prix in the near Monza. Milano also houses the most prestigious football, volleyball and basketball teams. - ECONOMY AND FINANCE
Milan represents the economic and financial engine of the Country. The Stock Exchange and the main Italian banks are located in the city and companies (especially in the tertiary sector) are considerably increasing. - ENTERTAINMENT
The most vibrant areas are the city centre and the Brera and Navigli districts. The latter offers a number of pubs along the banks of the canals. The Isola-Garibaldi district, in north-west Milan, has recently seen the birth of various alternative spaces which attract fashion, design and entertainment. A prestigious duo involving stylish clubs and famous brands has been fashionable for quite some time (Just Cavalli, Armani Privè, Marino alla Scala-Trussardi, Bulgari, Gucci Caffè, Dolce e Gabbana-Martini). Milanese discotheques and happy hours are the trendiest in Europe. The restaurant industry is also a thriving sector. 80 movie theatres sell 7 million tickets in almost 29 thousand shows a year.
Initiatives
GREAT EVENTS
Here is a synthetic range of events that I organised as a councilman:
MILANO RINGRAZIA
A day dedicated to the Armed Forces and the Police during which Milan thanked the daily sacrifice given generously to guard the safety of the community. Present at the event were the Frecce Tricolori, several units and military bands (the Navy’s, the Carabinieri’s, the State Police’s and the Financial Guard’s) performing evocative concerts in the main squares of the city. Historical exhibitions, launch of paratroopers and parades closed the program with a big and enthusiastic public attendance.
HONOUR TO 12.000 TROOPERS ENGAGED IN PEACEKEEPING OPERATIONS IN FOREIGN COUNTRIES
Particularly significant where the live TV broadcast from Piazza del Duomo, during the Christmas concerts, to our soldiers engaged in peacekeeping operations in Iraq, Afghanistan and Kosovo. Our boys in uniform are taking a message of peace and hope to distant lands, where their own life is at risk, as in Nasiriyah, threatened by enemies of peace, liberty and civilised coexistence. Thanks to their courage and humanity, they are keeping the Italian flag flying and they are the pride of our Nation. That is why, during Christmas, I wanted to broadcast to them our greetings, to make them feel a little closer to home and to show them the gratitude of Milan for their commitment.
ALL-NIGHT FETIVAL – MILANO LIVE
I created and organised an all-night festival in Milan with 400 events all around the city which entertained more than a million people. Amusement, culture, sport, games, shopping, cuisine, music, people grouping together: these are the main ingredients for the success of this event. In the four editions that I promoted we experienced a lively city, we were joined by a merry crowd scattered in squares and streets without any tension, but full of joy and pride. Families, grandparents, children and grandchildren, all together in a great moment of sharing and, as confirmed by the police headquarters, without incidents, proving that public areas should also be kept alive as a deterrent against violence.
HOLIDAY IN MILAN
I revolutionised the traditional summer meeting in Piazza del Cannone expanding its duration and enriching the programme with several proposals addressed to families, elderly, youth and children. With food service prices reduced (10€ per meal), organised tours, and a free lunch for the elderly on 15 August, the summer programme resulted in a great success. Since I started being in charge of the organisation of this meeting, the number of attendees increased from 180.000 to 300.000.
CHISTMAS IN MILAN
I also actualised, amusing the Milanese citizenry from Saint Ambrose (7th December) to Epiphany (6th January), Christmas-related events, such as:
– the setting of and ice skating rink in Piazza del Duomo;
– Nativity Scenes exposition;
– Christmas concerts in Piazza del Duomo (notable performances by Pooh, Lucio Dalla, Claudio Baglioni and Gigi D’Alessio);
– New Year’s concerts (notable performances by Katia Ricciarelli, Antonella Ruggiero, Jenny B, Amii Stewart, Cecilia Gasdia, Demo Morsellli, Matia Bazat, Camaleonti and Litfiba);
– Concerts held in the Duomo and in Santa Maria delle Grazie (notable performances by Ivana Spagna, Amii Stewart, Suzanne Vega, Montserrat Caballè, Renato Bruson, Montserrat Martì, Rossana Potenza, Josè Collado, Ezio Rojatti, Cecilia Gasdia, Antonella Ruggiero, Syria and Noa);
– travelling shows;
– events for children;
CARNIVAL MASQUERADES
The Carnival masquerades of Milan have been brought to their former glory, with big shows in Piazza del Duomo which enchanted a huge quantity of people. The concerts, the parading floats, the historical alliance with the Carnival masquerades of Viareggio, the free make up stations, the shows for children bring to the city a breath of joy.
A BEACH AT ARCO DELLA PACE
I created the summer beach in the evocative setting of Arco della Pace. Over 500 thousand citizens gathered to enjoy beach beds, umbrellas, swimming pools, and beach volleyball courts with the sole purpose of having fun, getting tanned and relaxing in the centre the city. The event, completely free, allowed children, families, and the elderly who could not spend the holidays away to enjoy the “seaside” in the very heart of Milan.
CHARITY
I wanted every event to be related to a charity initiative to raise funds for NPOs and associations of different nature. Thanks to the generosity of our citizens we could finance important projects of Unicef, Atlha, Telefono Azzurro, AIRC, Ospedale Pediatrico Buzzi, Areco (Italian foundation for the European Research in Oncology Surgeon – NPO), Italian Foundation “Leonardo Giambrone”for healing from thalassaemia, father Antonio Mazzi’s Exodus Community, “Borse di studio Matteo Cavenaghi” Association, Centro Medico San Patrignano for HIV-Infected Adolescents and Young Adults, “Aiutare i Bambini” Association, “Terry Fox” Foundation, and “Lega Italiana per la Lotta contro i Tumori”.
WINTER VILLAGE
After the seaside, the city could not lack the mountain. I organised the setting of artificial ski slopes and ice skating rinks to get the citizens of Milan acquainted to winter sports.
CONCERTS AT SAN SIRO
I activated promptly to allow concerts to be performed at San Siro, including acts such as: Bruce Springsteen, the Rolling Stones, Vasco Rossi, Claudio Baglioni, U2 and Renato Zero.
Fashion
I tried to have people perceive fashion not as an unnecessary thing, represented by coated parades, but as one of the main economic engines for our Country and for Milan, as well as a form of culture and art. Here is a concise description of the principal initiatives I promoted
MILAN MEETS FAHION
Fashion, which is often accused to be exclusively for a few professionals, is, on my own initiative and for the first time, taken to the general public in the Galleria Vittorio Emanuele, with fashion shows put on by the great stylists (Missoni, Coveri, Curiel, Krizia, Moschino, Laura Biagiotti, Lidia Cardinale, Ercole Barile, I Pinco Pallino) at the Ottagono, but, unlike any other time, open to everyone. Meetings between the citizens and the most important experts like Stefano Gabbana, Domenico Dolce, Mario Boselli, Beppe Modenese, Santo Versace, Paolo Zegna, and Gaetano Marzotto among others, allow to understand how fashion is not something vacuous and ephemeral, but rather art and creativity, being one of the sectors capable of boosting the development of both Milan and the national economy in several aspects, including employment and urban promotion.
MILANO DI MODA
Always keeping in mind the aim of having the citizenry more involved in this great city excellence, I created “Milanodimoda”, an exhibition which includes a series of events organised in the city during the “Fashion Week”, freely accessible to everyone. Show rooms, shops, theatres, art galleries, companies, stylists, and whole areas (such as Brera) participate in the initiative creating a vivacious, lively, and international atmosphere all over the city.
STATES-GENERAL OF FASHION
Noticing the necessity of shaking up the sector, oppressed by a dramatic crisis due to a series of factors, I decide to organise, together with CCIAA, the states-general of fashion, mobilising the whole production chain, and the sector operators and reporters. The initiative allows to draw all the public administrations’ attention to the need to firmly support Fashion, not to stay powerless in front of its relentless demise. The great success of the work, coordinated by Bruno Vespa among others, gives way to an important debate by which several initiatives to emerge from the crisis are elaborated.
MILAN STUDIES FASHION
It is necessary to believe in young people, in their driving force, creativity, and innovation. This is what I have always stated and, to tangibly help youth, I devised the exhibition “Milano studia la moda”, in collaboration with the fifteen Fashion Schools located in Milan. The event has become, through the years, a crucial appointment for the world of Fashion to raise students and their activities to the status of protagonists, having them meet with the industry sector. This ideal meeting point between supply and demand allowed a lot of students to find a job. Noteworthy were the meetings with prestigious schools from the U.S.A., England, Australia, South Africa and Mexico.
FASHION CITY
I partook in the working group which finally launched “Città della Moda”, healing a deep ten-year wound in the urban fabric of the city. The University of Fashion, the spaces for parades, the show room, the museum, the great park, the creations which are springing up represent the feather in the cap of the city, promoting the whole area.
Tourism
Milan is the second Italian tourist destination as regards both tourism expenditure and number of visitors. This largely because of business, being Milan the Italian economic and financial capital and thanks to fashion and an innovative exhibition complex. I succeeded in the challenging task of coordinating all the tour operators and giving a culture change springing awareness of the fact that Milan is more and more a tourist destination, being leisure a more appealing element and because of a strengthened business network. That is why Milan, in contrast to the rest of Italy, in 2004 increased by 10% the number of visitors reaching 10 million.
TABLE OF TOURISM
The first act of his mandate was to gather around a table all those who play a part with regard to tourism in the city, in order to elaborate jointly development strategies and policies for tourism in Milan. Taking part in the debate, chaired by the Alderman, are Assolombarda, Camera di Commercio, Unione del Commercio, Touring Club, Università Cattolica, Bocconi and Iulm, ADA (Hotel Manager Association), E.P.A.M (Milanese Provincial Association for Restaurants and Catering), SILB (Italian Association of Dance Hall Entrepreneurs), Fiera s.p.a., APAM (Provincial Association of Milanese Hoteliers), and ATM.
TOURISM WEBSITE OF MILAN – WWW.TURISMO.COMUNE.MILANO.IT
This futuristic tourism portal, developed at Tavolo del Turismo, was awarded by Federculture for technological innovations. In 2004, the website grew richer thanks to “Arounder Milano”: a new online editorial format intended for a virtual exploration of the most relevant cultural places and tourist destinations of Milan via digital 360° panoramic imaging. In fact, it offers twenty-seven images users can browse depicting astonishing monuments, such as the Duomo, the Basilica of Sant’Ambrogio, The Last Supper and Santa Maria delle Grazie.
MEETING MILANO
Another product conceived at Tavolo del Turismo is the Meeting Card, a free card intended for business men arriving in Milan ensuring a privileged access to some paid services. This is particularly appreciated by foreign brokers. The project “Meeting Milano” integrates with info-points located in the Milanese airports, in Fiera Milano City and Fiera Milano. Conveying tourist information about the city is critically important to develop tourism fluxes.
EASY-TOURIST DESTINATIONS
In order to know more thoroughly our city and to discover its most hidden monumental, architectural, and artistic beauty, I realised, together with Università Cattolica, a series of guides with eighteen different tourist routes, available both in Italian and English.
I.A.T.- INFORMATION AND TOURIST WELCOME
Tavolo del Turismo, with the important addition of the Province of Milan, in accordance with the Regional Law for Tourism, opened its main tourist information headquarters in the city in Piazza del Duomo, in the spaces of the former Diurno Co’ Bianchi, completely refurbished and embellished by the Roman excavation found during the process
EXHIBITION
I contributed to realising the Nuovo Polo Fieristico in Rho-Pero which, together with the spaces of Fiera Milan City (Portello), is considered to be the second largest exhibition complex so far. Significant is also the coordination with the Tavolo di Lavoro set up to promote the Nuova Fiera and to improve the consumers’ condition of access.
FUORI SALONE
Co order to make Milan more lively during the several trade shows taking place in the city I drew the attention of organisers and merchants associations to the necessity of promoting events open to everyone and appealing to every citizen, that is: events related to Fashion, Salone del Mobile, Fiera del Ciclo e Motociclo, Tau International, Borsa Internazionale del Turismo, Mipel, Micam etc.
URBAN MARKETING
It is the assignment which thrilled me and kept me busy the most. Developing Urban Marketing activities means promoting the city internationally and attract investment.
TAVOLO DEL MARKETING
I right away established, in collaboration with Promos, the Tavolo del Marketing, getting not only local authorities involved, but also representatives of municipally-owned utilities (AMSA, SEA, AEM, ATM), the city cultural institutions, the Chamber of Commerce, the Unione del Commercio, the main Universities, and the great economic and real estate groups active in the territory.
ROAD SHOW-SISTEMA MILANO
As I am a committed supporter of the necessity to work as a team, I organised, involving all the above-mentioned participants, a promotional tour supporting the Sistema Milano in four stops (New York, Moscow, Shanghai and São Paulo). Promoting the several Milanese excellences worldwide increased the international prestige of the city.
INTERNATIONAL RELATIONS
The activities I managed in the context of international relations allowed important cultural and experience exchange with cities similar to ours
INTERNATIONAL MISSIONS
I am always involved in cultural and institutional exchange with the fourteen cities of which Milan is sister (Bethlehem, Birmingham, Chicago, Cracow, Dakar, Frankfurt, Lyon, Melbourne, Osaka, San Paolo, Saint Petersburg, Shanghai, Tel Aviv, Toronto) and with other important cities such as New York, Moscow, Beijing, Dubai, Seville, Miami an Jerusalem. Particularly relevant are the exchange of common experiences in managing big cities, and the agreements sealed.
DECENTRALISED COOPERATION
Substantial resources have been appointed to projects concerning support, and economic and healthcare development in struggling Countries, such as Romania, Senegal, Niger, Guinea Bissau, Darfur, Kenya, Capo Verde, Tanzania, Burkina Faso, Cameroon, Ecuador, Brazil, Albania, Morocco, Ukraine, Jordan, Serbia, Nicaragua, Argentina, and Afghanistan.

MUNICIPAL COUNCILLOR
Quale Consigliere Comunale ho proseguito il mio impegno per la città di Milano sostenendo in particolare la candidatura all’Expo, rivitalizzando la Città attraverso la creazione di occasioni di socializzazione per i cittadini e contrastando le modalità applicative dell’Ecopass che non erano in grado di risolvere i problemi dell’inquinamento ma si traducevano esclusivamente in una tassa per i cittadini.
Initiatives
Ticket Antismog: it's just a thing for the citizen
PParadoxically, the payment of a legitimate anti-smog ticket to pollute freely who can afford to pay it. The ticket is party before they were made the priority and preparatory measures for its application, and that it could also determine the real success. I refer to the development of public transport and bus lanes, to the decrease in the cost of taxi rides, the strengthening and improvement of the quality and safety in the public transport, the reduction of the most polluting boilers, replacing the car park municipality of the most polluting cars. But, best of the ticket, it could have set up an “operating tax” designed to infrastructure investments for the improvement of environmental conditions.