{"id":14079,"date":"2016-07-06T10:11:27","date_gmt":"2016-07-06T08:11:27","guid":{"rendered":"https:\/\/www.giovannibozzetti.it\/en\/?page_id=14079"},"modified":"2024-08-28T14:49:00","modified_gmt":"2024-08-28T12:49:00","slug":"universita-cattolica","status":"publish","type":"page","link":"https:\/\/www.giovannibozzetti.it\/en\/the-facts\/universita-cattolica\/","title":{"rendered":"Universit\u00e0 Cattolica"},"content":{"rendered":"

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2013<\/span><\/h2>\n \n
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Pubblicazione libro \u201cGli eventi quale leva di marketing territoriale per la valorizzazione urbana\u201d<\/a><\/dt>\n
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12.2013<\/span>A compendio dell\u2019attivit\u00e0 di docenza, nel 2013 ho scritto il libro \u201cGli eventi quale leva di marketing territoriale per la valorizzazione urbana\u201d, testo di riferimento non solo per gli studenti, ma anche per tutti coloro che a vario titolo sono interessati al marketing territoriale.<\/div>\n <\/dd>\n <\/dl>\n
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Docente di \u201cTurismo culturale e Sviluppo del territorio\u201d<\/a><\/dt>\n
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09.2013<\/span>Dal 2013 sono docente di \u201cTurismo culturale e Sviluppo del territorio\u201d nel corso di laurea magistrale in \u201cEconomia e gestione dei beni culturali e dello spettacolo\u201d presso l\u2019Universit\u00e0 Cattolica del Sacro Cuore di Milano.<\/div>\n <\/dd>\n <\/dl><\/div>\n
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2012<\/span><\/h2>\n \n
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Docente di Marketing museale<\/a><\/dt>\n
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2012<\/span>Nell\u2019anno accademico 2012\/13 sono stato docente di marketing museale per il Master di II livello in Museologia presso l\u2019Universit\u00e0 Cattolica del Sacro Cuore di Milano.<\/div>\n <\/dd>\n <\/dl><\/div>\n
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2010<\/span><\/h2>\n \n
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Docente di \u201cValorizzazione urbana e grandi eventi\u201d<\/a><\/dt>\n
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05.2010<\/span>

Da maggio 2010 sono stato Professore incaricato per l\u2019insegnamento di \u201cValorizzazione urbana e grandi eventi\u201d nell\u2019ambito del corso di laurea magistrale in \u201cEconomia e gestione dei beni culturali e dello spettacolo\u201d presso l\u2019Universit\u00e0 Cattolica del Sacro Cuore di Milano.

Durante il corso \u00e8 stata analizzata la relazione tra eventi e promozione del territorio sia fornendo strumenti di tipo teorico che favorendo lo sviluppo di capacit\u00e0 ideative e organizzative da parte degli studenti. L\u2019insegnamento era volto a saper prevedere, valutare e misurare le ricadute che un grande evento, come un\u2019olimpiade, genera sul territorio circostante in termini di effetti positivi e negativi, economici, culturali, ambientali, sociali e politici. Particolare attenzione \u00e8 stata dedicata ai casi dell\u2019EXPO 2015 e del 150\u00b0 anniversario dell\u2019Unit\u00e0 d\u2019Italia.<\/p><\/div>\n <\/dd>\n <\/dl><\/div><\/div>\n<\/div>

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I<\/span> was Associate Professor in “Territorial Marketing and Urban Valorization” at the department of Economy and Business at Universit\u00e0 Cattolica del Sacro Cuore in Milan from 2010 to 2012.<\/p>\n

During the academic year 2012\/2013 I was Professor of Museum Marketing for the Master\u2019s Degree in Museum Studies at Universit\u00e0 Cattolica del Sacro Cuore in Milan.<\/p>\n

I have been Professor of \u201cCultural Tourism and Land Development\u201d for the Master\u2019s Degree course \u201cEconomics and Management of Art, Culture and Entertainment\u201d at Universit\u00e0 Cattolica del Sacro Cuore in Milan since September 2013.<\/p>\n

During this course I intend to provide my students with the tools and the expertise to enhance the cultural resources of a certain area in order to develop positive externalities resulting from tourism, exploiting events as marketing lever.<\/p>\n

Among the subjects analyzed and deepened: the tourism phenomenon from the early days to the digital developments, museum marketing, territorial marketing and events (in its variations) as tools to actualize and successfully deploy strategies of land development.<\/p>\n

I believe that lecturing theoretical doctrines only finds its completion in providing practical teachings, therefore my educational approach focuses on the necessities of the market and on the new interests of young students: I assist, within my academic course, my students with the realization of a proper cultural event, from the conception stage to the planning and evaluation phases. This enables young students to develop their creativity and organization, and most of all it allows them to deal with sector experts and to gain confidence in their own proficiency.<\/p>\n

During these years spent teaching, my students and I have analyzed the territorial repercussions of such big events as all-night festivals, the celebrations of the 150th anniversary of Italian unification, film festivals, the Sanremo music Festival, the Olympic Games and World\u2019s Fairs, e.g. EXPO 2015 and, looking to the future, DUBAI EXPO 2020.<\/p>\n

As a summary drawn from my teaching experience, I wrote \u201cGli eventi quale leva di marketing territoriale per la valorizzazione urbana\u201d (Events as levers of territorial marketing and urban promotion), not only a reference book for students, but also to all who are interested in territorial marketing.<\/p>\n<\/div>

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Realized Events<\/h2>\n<\/div>
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Learn More<\/span><\/i><\/a><\/div>
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