I tried to use this slogan to provoke greater love and pride towards Milan. This city has undoubtedly got problems and criticalities (such as pollution, traffic, intolerable writings on public walls, lack of green space, etc…), but I think that trying to solve them with determination must not have us forget to promote our city’s excellencies:
It spreads around the world the image of a city keen on style and on the improvement of the environment we live in; represents a strategic value in a market that rewards identity and appeal to the detriment of standardisation; celebrates its success in two major appointment of international significance (the “Salone del Mobile” and the “Compasso d’Oro”) and thanks to a museum facility entirely devoted to it (the “Triennale”).
It represents the second industry in our Country, with its 800.000 operators and a conspicuous surplus in the commercial balance of payments; It is a leading sector of Milanese economy, with regard both to employment and economic income in several sectors (tourism, transport, commerce and services; It creates an important link between Milan and the related sector associations, such as Camera Nazionale della Moda, Associazione Tessile Italiana, Sistema Moda Italia, ANCI, AIMPES, etc; It promotes young people through different schools and events (e.g. “Milano studia la moda”).
It is the major European exhibition centre as far as extension is concerned. Its first class size, innovative technological equipment, and Massimiliano Fuksas’ flexible design make it aesthetically captivating and structurally efficient.
- AIRPORT AND TRANSPORT
Because of its historical position in the centre of European flows, Milan benefits by an efficient airport network composed of an international hub in Malpensa, a city airport in Linate and the Bergamo-Orio al Serio airport, mainly used by low-cost airlines, tour-operators and charter flights.
The traffic is favoured by orbital roads serving the whole city and from which several motorways link Milan to other cities (A4 to Turin or Venice, A7 to Genoa, A1 to Bologna-Rome, A9 to Como, and A8 to Varese).
An efficient railway network revolving around Stazione Centrale and Cadorna, both depending on Ferrovie Nord, allows commuting and last minutes travels, while caring for environmental impact issues.
- UNIVERSITY AND RESEARCH
Universities are reference points for the whole Italian education sector. They represent tradition, thanks to the historical faculties, but they also look into the future and are focused on innovation with the purpose of creating new professions. Milan is also the Italian capital of scientific research, both on a public and a private level, with a significant concentration of research centres and is a leader in patenting
- MUSEUMS AND EXHIBITIONS
Milan is one of Europe’s most important exhibition centre, thanks to its space availability (more than five thousand square metres) and to the cultural quality of the events. The museum excellencies, such as the Castello Sforzesco, the Palazzo Reale and the new Museo del Novecento, the Museum of Natural History, the Pinacoteca Ambrosiana, the Pinacoteca di Brera, S. Maria delle Grazie (housing “The Last Supper”), the Palazzo della Triennale, the Contemporary Art Pavilion, the Rotonda della Besana are famous worldwide.
Milano is the world capital of Opera. Some of its theatre companies (for example Teatro alla Scala’s, Piccolo’s and Orchestra Verdi) tour abroad annually.
Aside from it being the headquarters of the Teatro alla Scala, Milan has a lot to offer music-wise: classical, opera, musicals, pop/rock and jazz. The prestigious music schools, like the Conservatorio Giuseppe Verdi and the Accademia Internazionale della Musica, draw the attention of aspiring musicians. Milan also houses the most important national music labels. Theatres are not the only places where to enjoy music: there are a lot of venues which provide the citizens with interesting offers. These include the Assago Forum (from 4,000 to 11,000 seats), the Palasharp (from 4,500 to 6,000), the Piazza del Duomo, the San Siro stadium and the Civic Arena
- PUBLISHING AND COMMUNICATION
Milan is also the Italian capital of publishing, contributing to the intellectual growth of the Country. The main national operators and the correspondent for the principal international operators are located in the city. The Corriere della Sera is the most important Italian newspaper, and Milanese are other important newspapers with a strong circulation throughout the national territory. The two most important financial publishing groups can also be found in Milan, as well as the press specialised in fashion, design and tourism. Furthermore, the province of Milan is the headquarters of the most important Italian private television group. Milan is also the most cabled city in Italy.
In the city several International events take place, such as the Giro d’Italia, the Stramilano, the Marathon, the Grand Prix IAAF Atletica Leggera, a leg of the Beach Volleyball World Tour and the Formula 1 Italian Grand Prix in the near Monza. Milano also houses the most prestigious football, volleyball and basketball teams.
- ECONOMY AND FINANCE
Milan represents the economic and financial engine of the Country. The Stock Exchange and the main Italian banks are located in the city and companies (especially in the tertiary sector) are considerably increasing.
The most vibrant areas are the city centre and the Brera and Navigli districts. The latter offers a number of pubs along the banks of the canals. The Isola-Garibaldi district, in north-west Milan, has recently seen the birth of various alternative spaces which attract fashion, design and entertainment. A prestigious duo involving stylish clubs and famous brands has been fashionable for quite some time (Just Cavalli, Armani Privè, Marino alla Scala-Trussardi, Bulgari, Gucci Caffè, Dolce e Gabbana-Martini). Milanese discotheques and happy hours are the trendiest in Europe. The restaurant industry is also a thriving sector. 80 movie theatres sell 7 million tickets in almost 29 thousand shows a year.