Publications

Gli eventi quali leva di marketing territoriale per la valorizzazione urbana

Publication Gli eventi quali leva di marketing territoriale per la valorizzazione urbana EDUCATT - Authority for the Right to University Education of Università Cattolica. Milan, 2013. This book, which is a result of an intense academic activity, aims at highlighting the role cultural heritage and environmental conservation may have in the rebirth of Italian economy through appropriate solid management policies. The author strongly believes, in fact, that cultural heritage is an asset essential to the economy of our Country, and is therefore to be protected and promoted with dedication. Therefore the following dissertation seeks to indicates theory and practice [...]